Logos

I love designing bold and memorable sports logos in Adobe Illustrator, creating assets that bring teams and events to life. My process focuses on clean, versatile designs that capture the energy of the game and connect with fans. Whether for jerseys, merchandise, or arena graphics, each logo is built with attention to detail and a passion for sports branding.

10th Anniversary Season Logo

This logo and subsequent graphics were designed and created to commemorate the Flint Firebirds’ 10th Anniversary Season. The logo features an "X" crafted from hockey sticks, symbolizing a decade of OHL hockey in Flint. This is paired with an arch-shaped ribbon, which is a nod to the iconic Flint "Vehicle City" arches that are still downtown and are a symbol of the city.

These three variations of the logo were developed for specific themed nights, including Military Night, Flint Tropics Night, and Christmas. The logo will be showcased across all marketing materials, schedules, merchandise, and social media channels throughout the 2024-2025 season.

Here are some of my original attempts at making the 10th Anniversary Season Logo. My largest challenges with the logo were making sure that the elements weren't too small or detailed, especially to be embroidered nicely.

Flint Alternate 3rd Jersey

This Flint Firebirds third jersey kit was designed by the equipment manager and myself for the team's 10th anniversary season. It draws creative inspiration from the Edmonton Oilers' iconic 'Orange Crush' jersey. I developed the custom script lettering asset on the front of the jersey in Adobe Illustrator. It is based on the traditional lettering in the Firebirds jersey, but the "L" "N" and "T" didn't previously exist.

Flint Firebirds Foundation Logo

This logo was designed for the Flint Firebirds Foundation using their existing alternate "Flying F" logo. The team needed a professional and consistent foundation logo for its growing foundation. The logo is used primarily for marketing materials but can be adapted for many uses and will be a timeless asset for the team and foundation as it grows.

I created this logo for the Flint Firebirds' Valentine's Day merchandise and marketing materials. The design was crafted to capture the spirit of the holiday while incorporating elements that reflect the team's identity. The logo was used across various products and promotional assets, helping to engage fans and enhance the event’s celebration.

I created this logo for the Flint Firebirds' Autism Awareness Night using Adobe Illustrator. The design incorporates symbolic elements to represent autism awareness while maintaining the team's brand identity. The logo was featured prominently across various marketing materials and in arena elements throughout the event, helping to raise awareness and connect with the community.

I created the logo for "Top Shelf Taco" using Adobe Illustrator for a new taco stand in the arena. The design reflects the brand’s fun and energetic vibe while maintaining a connection to the arena's overall atmosphere. The logo was tailored to stand out on signage and promotional materials, helping to attract fans and enhance the food experience.

Adrian College Script Logo

This Adrian College Bulldogs script logo was redrawn in Adobe Illustrator to restore its quality and usability after the original file was lost. The refreshed vector file ensures scalability and precision, making it suitable for various branding applications. Initially created for the Women's Ice Hockey team, this logo will also be re-integrated into Adrian College’s official branding package for future use.

Reference Image

Final Logo with a few of the color variations.

Hannah Mac Hockey

I provided color variations and updated versions of Hannah's existing logo using Adobe Illustrator. The revisions were designed to offer more flexibility in branding while staying true to the original concept. These variations were created to work across different platforms and marketing materials, ensuring a cohesive brand identity.

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